FOUNDER & CEO
Sasha A. Alston is a change agent committed to diversity, inclusion, and innovation. She is the CEO and Founder of Sasha Ariel Ventures, a social enterprise startup that provides digital and print learning solutions to increase the critical skills students need to excel in school, career, and life. She is the bestselling author of two children’s books, Sasha Savvy Loves to Code and Sasha Savvy Starts it Up, both highly praised and instant best-sellers. Through STEM references and the power of storytelling, the books open pathways for girls to be confident problem-solvers and entrepreneurs, while expressing creativity and having fun.
A Gen Zer now, ever since a teen, Sasha has been committed to empowering and advocating for women and girls through sharing her own experiences, especially the challenges she has faced and how she overcame them. She began her entrepreneurial journey at age 14 with a babysitting business, followed by a successful Ebay store at 16, and then by publishing her first book at 19. Her early business savvy prepared her to develop a globally recognized brand with her Sasha Savvy book series and products that have reached markets in Japan, UK, and Australia, to name a few.
Sasha is a sought-after speaker who has offered inspiration and thought leadership at K-12 schools and universities across the country and at industry-leading campaigns and events at major organizations including Disney, Amazon, Facebook, Google, Snapchat, Microsoft, Girl Scouts, and the Smithsonian. Her work has been featured in several national media outlets such as Business Insider, Black Enterprise, the Atlantic, Good Morning America, ABC and Fox News, C-SPAN, and ESPN’s Undefeated. She was also given a nod by HuffPost when featured on its list of “Inspiring Young Women Who Are Leading the Way in STEM”.
Sasha has also received recognition and awards including:
- 30 Under 30 Pace University Change Makers
- 22 Under 22 Her Campus Most Inspiring College Women
- The Root Magazine Young Futurist
- The Governor’s “Arkansas Traveler Award”
- Kurt Giessler Foundation Prize for Achievement
- Federal City Public Service Foundation Award
- 2018 Girls of Summer Reading List Author
In 2020, Sasha earned a degree in Information Systems from the Lubin School of Business at Pace University in New York. Upon graduation, she completed a highly selective fellowship with the Multicultural Advertising Industry Program (MAIP) before beginning her career in account management. She works at a leading ad agency, where she uses her digital technology and marketing skills working with global brands. Currently, Sasha lives in Washington, DC.
Head of Strategic Partnerships
Tracy Chiles McGhee
Tracy is the award-winning and best-selling writer of both fiction and non-fiction works. With over 10 years combined experience in brand development, content management, and strategic communications, she heads strategic partnerships for Sasha Savvy products and serves as the Manager to Sasha.